Common Pitfalls to Avoid When Building Infographics

Infographics are an important tool that play a pivotal role in the development of web promotion content. When establishing oneself as an expert in the field of Internet marketing, it is absolutely essential to demonstrate professionalism and expertise through both written text and visual content. Incorporating infographics in online content is an effective way to share your knowledge with your audience, which will work to keep your existing readers enthralled with your content, while also drawing in new visitors.



Developing infographics that are not only well-designed but also informative is a crucial part of adding these graphic elements into your written content. Infographics are primarily intended to communicate information that is complex or difficult to understand in a visual way, which should help to eliminate much of the confusion. Unfortunately, if infographics are not put together properly, they will leave readers perplexed, which will negate any positive benefits of the visual device. Avoid the following list of pitfalls to make certain your content is at the top of the marketing heap.

Unappealing Visual Design

While this is perhaps one of the most fundamental aspects of designing infographics, too many content creators end up publishing infographics that are not aesthetically pleasing. Even if you include the best information possible and share lots of wonderful tips and facts, your content will not be shared if it looks unprofessional and cheap. Place as much emphasis on the design of the infographic as you do on the written content, and your end product will reflect the result.

Uninformed Content

When creating an infographic, there are several different steps that need to be taken. The first is to brainstorm for ideas on topics that could be included in an infographic. Once you have come up with a great subject and are ready to hash it out in an infographic, it is imperative to begin researching for information that you can share through the visual device.

Your goal in creating an infographic should always be to show yourself as a true expert in your field. Expert content means you will need to provide sources to back up the figures and statistics given, and document any third-party opinions effectively. Failure to do this means your content will lack authority. Even worse than failing to cite sources and provide outside material is the decision to fill your infographic with filler text that parlays no new information to the reader. Research efficiently and spend time writing and rewriting content in an effort to weed out unnecessary information, in favor of punchy text filled with relevant material.

Differing Visual and Written Directions

Written content and the visual aspect of your infographic need to line up, in order to reach your audience effectively. Once you have completed the first draft of the infographic, make certain that the images, animations, and design elements all line up with the content of the text. Infographics that incorporate standard graphs, tired clipart, and templates lack the attention to detail of those that are designed purposefully for a mass audience. Be certain to line up the direction of your text with the graphic elements, and spend time revising and refining the infographic if need be.

Lack of Cohesiveness

Another aspect that should not be ignored when creating an infographic is the cohesiveness of the overall product. Text and visual elements should work together seamlessly, allowing the reader to scan the information quickly, while gleaning important content from the infographic. Avoid choppy design that is difficult to follow or understand, for it will cause your reader to become confused, in turn poisoning the entire experience.

Infographics are a great way to set your content apart from a crowded field of contenders. By avoiding these common pitfalls of poorly-designed infographics, you will make certain that your next foray into the visual marketing world is not only a well-conceived idea, but also happens to be carried out in a positive and effective way. Doing so will ensure that your readers will be happy with your content. Furthermore, well-developed content will cement your place as an expert in the field of Internet marketing and promotion, and keep your brand at the forefront of this evolving industry.


Great Examples Of Well Designed Infographics


Farewell To A Genius

Inforgaphics Google Plus

Aniversario de la VESPA

The Fragmented World of Digital Music

Class Of 2011

Sprint.This is Now

Disney VS Marvel Infographic

Disruptive Innovations

Who Likes What?

The rise of the young rich

UK Christmas Shopping 2011

How airlines allocate resources to social media

How Important is Small Business In The US

Hubble Space Telescope

Singapore Social Media Trend

Gold vs. Cats

The Linkedin Profile


Threat Morphosis

Tallest Buildings

Bolt Insurance data breach infographic

The American Vacation

How The Internet Works

King Kong

389 Years Ago


Mac person vs PC person

Neon Subway Map

IL – n°02 – Doppia infografica FF

Treni ad alta velocità

37 Min Busride

Mobile Payment Infographic

Mobile Evolution

Life Online

Burger Lab


Why Are We Falling?

The Mirror Effect

Fifty Years Of Exploration

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