Creative Sound Design For Music

Important points in sound design

Sounds surround us everywhere: everyday business, film, television or radio broadcasting. Sound is one of the most important parts of our perception of the environment, our picture of the world.

Sound is an integral part of any movie, promotional video, presentation or clip. Dialogues, specially selected music background, sound effects, and other techniques create an attitude towards a particular product and its further understanding and perception. The whole process in a professional environment is called sound design.

What is sound design

Many sounds (sounds of nature, car traffic, household sounds) are recorded naturally. This is done with different types of microphones and processed in the post-production process. But most sound special effects in video clips are already recorded sounds that can mimic a forest, water, impact, movement or use of objects.

Sound design refers to a type of creative activity, the object of which is sound.

Sound design is important and necessary. After all, sound can influence the mood, attract attention, or, conversely, repel. Sound design is used in the film, video, animation, multimedia, television and radio advertisements, theatre and contemporary music genres.

Sound design is one of the main trends in sound production. Various video clips about the company’s products, presentations, and training videos need high-quality sound design. It is important that the picture is fully consistent with the soundtrack. Therefore, sound design cannot be taken as a process of simply superimposing sounds and sound special effects on the picture. Sound design is a complex creative process.

Who’s a sound designer?

An interior designer creates the surrounding object space in accordance with certain requirements of fashion, style, customer’s wishes. In the same way, the sound designer models the sound environment, the sound space, and saturates it with various sound elements. The sound designer must comply with the specific features of the project and its genre, the specificity of the on-screen narrative features characters, art and imagery, etc.

In his work, the sound designer relies on the psychology of the target audience of the video clip, the features of acoustics and other aspects. To create a high-quality product, it is desirable to use original music that is recorded “under the image” and shows all the subtleties of the plot. This approach helps viewers understand the plot or gives them a reason to think about its further development. The announcer reads the text for overlay, then music is recorded for the video or pre-purchased music is added and mounted. Sound effects are mixed.

A sound designer in advertising is a kind of man-orchestra. This is not just someone who puts the notorious sound effects on the video sequence.

The main thing that should guide the sound designer of an advertising project when working on sound accompaniment, it is on the video sequence of the commercial. Each action inside the video should have its own sound, which will be fully consistent with reality. For example, if the script of the video involves action in nature, then the viewer must definitely hear the noise of the crowns of trees, the crackle of branches that break under their feet and the birds singing. The viewer must believe what is happening.

In his work, the sound designer does the following:

  • directs various projects (movies, games, commercials, etc.) with the help of sound;
  • collects the final mix from the audio files;
  • interacts with the director and the director of the sound project;
  • works in audio editor programs such as Reaper, Pro-Tools, Cubase, Ableton Live, Sound Forge and Audition;
  • makes studio audio recordings as needed;
  • creates sound design for animations and videos;
  • develops the sound design for different characters;
  • uses color, psychoacoustics and associative thinking in his work;
  • works with a variety of acoustic sources;
  • records and processes voice sounds.

In addition, the sound designer is engaged in the musical design of parties, various events, and interactive installations.

How do you define a good sound design?

The audience simply doesn’t notice the high-quality sound design in the video. Music and sounds, announcements, voices of children and people, etc. should be perfectly combined.

Together, these sounds should create a single dynamic picture of life. The sound design in the video should be so organic that it creates the effect that everything is meant to be.

Sound design is an extremely interesting and creative process of working on the sound of screen action. It requires special skills and comprehensive knowledge from a specialist. High-quality and thoughtful sound has a significant impact on the attractiveness of the screen product for the viewer. The success of each new screen project in the market depends on the successful sound design!

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