Basics to Designing Great Visual Content
They say a picture says a thousand words and that is absolutely true. Visual content generates a more profound effect that written word because it immerses the audience and makes the concept more relatable. How can you create visual content the right way to get maximum engagement?
Leave some white space
When an infographic or image with some marketing slogans and wording is cluttered and has no room to breathe, it loses its efficacy. Therefore, in your visual creation strategy, ensure that there is enough white space surrounding written content.
Just like the legendary Thomas Jefferson once noted that the most valuable talent is not using two words when one works just fine. Do not use a lot of words but focus on the visual aspect.
Icons should be universal
When creating visual content, remember that you are designing it for a diverse audience with different cultural backgrounds. Thus, when using icons, they should be easy to understand to all groups of people. Also, conduct extensive research about the icons you intend on using to ensure they are not offensive in certain cultures.
Doing so will maximize engagement because you will reach the hearts of those that might have been offended or confused because of the icon. It’s the same as impressing your teacher with winning assignments. When you ask and get online assignment help, that becomes a reality. It’s trusted thousands of students from Australia and other parts of the world.
Use consistent branding
One of the best design tips for businesses is to use consistent branding in their visual content. A sudden unannounced change in branding in certain material can confuse customers and lead them right to the hands of the competitors.
Use the same logo, color scheme, and slogan across all visual content to get a loyal following that grows. That applies to all social media platforms and advertising channels, especially.
Use the appropriate size
The size of the visual content is very important and should be tailor-made for the intended purpose. For example, you might need to have a Facebook profile picture, cover photo, and also the same for your Twitter handle.
The size for these two social media channels is different and trying to use a common size image intended for either on the other platform can be disastrous.
Ensure that the visual content is sized according to its user requirements and also have consistent color schemes and branding across all platforms. When creating visual content, remember to leave white spaces for the content to have room to breathe and also use icons easily understandable by all.