Business cards are a great way to introduce yourself and your business to another person. You can reap great benefits for your company if you make the right impression with a potential client. One way to impress people is to present a well designed business card that is not just visually appealing but also helpful to the reader. There are several things you should consider before investing in a business card.
What to include on your card
You should first decide what your target audience is and what you are trying to tell them. If you are an insurance agent, your business card should speak for itself. Including ‘cute’ imagery or bubbly fonts will not serve the purpose. Similarly, whether you are a party planner, a DJ or a car salesman, your card should contain details that will draw attention.
Making it unique
After you have decided what details to add in your business card, you should work towards finding the right colors and designs to go with the information. The color scheme and composition of a business card can do a lot in attracting attention. Ensure that you use appropriate colors for your business. If your business has a recognized logo, try to incorporate a similar color scheme into the card to make your company easily identifiable.
Plain text may not do what adding an image can. It is a known fact that the eyes first inspect the visuals and then proceed to the text. Adding an attractive and appropriate image next to the details will go a long way in making a good first impression.
Importance to quality
Ensure that the paper quality you use is good. You need not be an expert to realize the difference between cheap paper and high quality paper. Try to make the most out of your business card with standard dimensions as it makes it easier for people to store them in wallets or purses.