Double-Sided Business Card Printing: Yes or No?
The future of your business sometimes relies on a piece of paper–your business card. It is your means of introducing yourself to your prospective clients. Its appearance speaks for the integrity and reliability of your business. In order to stand out, business owners deviate from traditional business card printing formats and experiment on designs. Hence, double-sided or duplex business cards were born.
Some say double-sided business cards are better; some say otherwise. One can only speak for oneself, as your perception depends on how much you need it and how it can benefit you. When it comes to business card printing, the rights and the wrongs are delineated based on the intentions. In this case, the end justifies the means.
To help you weigh the benefits of double-sided business card printing, here are some stipulations that will help you decide for or against this particular service.
YES to Double-sided Business Cards
To be different
The fact that it has reversible content makes it different from its traditional counterpart. For a more creative impact, you or your team of designers can use this as an advantage by creating designs that will pass through the front face going into the back.
To say more
Since there are two spaces to maximize, you can add more information on your business card. You can start with the basic contact information at the front face, and then include a map or driving instructions to your office at the back. Two spaces give you an advantage since it can accommodate bigger and bolder fonts, effectively avoiding hard-to-decipher text.
To be memorable
Since you’re different, you become more memorable. It’s a good way of triggering the interest and the memory recall of your prospects.
By declaring your purpose, achievements, or commendable products and services, you can create miniature advertisements at the back of your card. However, be careful in over-saturating your clients with too much information. Try to use the spaces wisely.
NO to Double-sided Business Cards
To limit costs
Double-sided business card printing may cost twice than average printing. So if you choose to stick to the traditional business cards, you can still research on creative designs to help your card stand out.
To reduce risks of errors
Possibilities of ink smearing and improper alignment may increase due to adjustments on printing. For instance, blue pantone inks require clear-coating to seal it. This may, however, add to the cost of printing.
For better view and copy
Being unconventional also has some disadvantages. If there’s an unexpected need to scan or duplicate your card for filing purposes, the back face can easily be neglected. In this case, make sure that you include all the essential information on the front face.
To allot more space
Your clients may also need space to scribble notes that will help them remember you. If you would be using your business card in sit-down meetings, seminars, or conferences, it is important to allot gray spaces that your potential clients can use.
Business cards are more than small pieces of paper with your basic information written on it. By itself, it already speaks volumes about your company. So whether you decide for or against double-sided business card printing, make sure that you properly weigh the pros and cons.
Here are some eye catching samples of Double Sided Business Cards: