The experience of shopping online is centered on usability. And with good usability comes an attractive aesthetic design, as well as a functional one. The key to successful eCommerce is a perfect balance of these two important qualities.
Rob Toledo is a freelance designer, working alongside Shutterstock in an effort to help other designers avoid common stock photography clichés. Without access to a professional photographer or videographer, he recommends stock photos and stock footage as a great alternative. He can be reached on Twitter @stentontoledo
Articles by: Rob Toledo
Done thoughtfully, stock photography is a cheap and effective way to give a website a compelling, contemporary look that will engage users in a way no text-heavy site can. But there are many pitfalls, too – something you’ll know if you’ve ever encountered the “smiling call center girl” or “business people shaking hands” clichés as you’ve made your way across the web. We’ve put together this list of best practices to help you take advantage of all stock photography has to offer without tripping up.
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