Elaine Hirsch

Elaine Hirsch is kind of a jack-of-all-interests, from education to technology to public policy, so she is currently working as a writer for various education-related sites and writing about all these things instead.

Articles by: Elaine Hirsch


Written by: Elaine Hirsch
Five Great Examples of Creative Landing Pages

If you are looking for tips on how to create well-designed creative landing pages, you should consider using photos, a simple navigational structure, graphics, colors and effective calls to action. Not only are landing pages ways for companies to market their products, they are also ways for companies to bolster their brand image, an increasingly important aspect of a company’s success according to MBA Online. The five creative landing pages discussed below offer perfect examples of how these components can be used to create a well-designed landing page that converts visitors into customers.

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Posted in Web Design.3 comments

Written by: Elaine Hirsch
Creative Cat Meme Advertisements

The Internet has spawned an epidemic of humorous videos starring cats, dubbed “cat memes,” doing decidedly un-feline activities. The originator of the trend, LOLCats, has become one of the more profitable Internet sensations. Advertisers have since found a marketing opportunity in these viral videos. While viewers usually ignore paid television advertisements in favor of a refrigerator run, ads with cats garner millions of organic and even more repeated views. While incorporating cats into advertisements hasn’t quiet found its place in masters degree programs in marketing, it’s definitely cemented itself as another means of creative advertising in today’s web-connected world.

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Posted in Advertising.No comments