Color deeply influences the overall look and feel of a website and can form the first impression about a company for visitors. Color is one of the top three most important factors in a purchasing decision, according to an article by the Touro College Journal.
Cooper Marketing Group conducts an annual nationwide “color preference study”designed to find out what colors are currently in with various demographic groups. The results are sold to manufacturers and play a large part of the color trends in clothing, housewares, and automobiles each year. What does this mean for website design? Quite simply, sites with the wrong color scheme don’t appeal to their target audience and fail to convert.