Standing out can be one of the hardest things for a brand to do. And standing out is important – if you’re trying to build a recognizable brand, then being bland and uninteresting will get you nowhere. This is especially true for start-ups and small businesses who often won’t be given a second look. Everything about your brand needs to grab attention in order to be seen – whether it’s a bold, highly visual website design, a product that’s unexpectedly beautiful (like the Nest thermostat) or a logo design that’s interesting, quirky and creative.
