Standing out can be one of the hardest things for a brand to do. And standing out is important – if you’re trying to build a recognizable brand, then being bland and uninteresting will get you nowhere. This is especially true for start-ups and small businesses who often won’t be given a second look. Everything about your brand needs to grab attention in order to be seen – whether it’s a bold, highly visual website design, a product that’s unexpectedly beautiful (like the Nest thermostat) or a logo design that’s interesting, quirky and creative.
Articles by: Alex
Product packaging design is all too often ignored in the commercial world, which means that when a product is packaged creatively & beautifully, it really stands out. As products sitting on store shelves cry out for attention, it’s the product packaging that can mean the difference between what gets bought and what gets left behind. And creative, interesting & thoughtfully designed packaging can also make the actual product seem better – you only have to look at the unboxing videos of Apple’s MacBooks and iPhones on YouTube to see that buying a beautifully packaged product can be more like an event than just a simple, everyday purchase.